Imagine running a small business and having to spend hours every week sending the same text to new customers. There are so many challenges that entrepreneurs face when working on SMS marketing platforms manually, and these are only a few of them. Managing these tasks can be both stressful and draining, but the good news is that there lies a solution in automation.
What is marketing automation?
This is a means of setting up an automatic system to handle your marketing tasks for you, just like how your alarm clock wakes you up every morning without you doing anything. It involves having to use tools for repetitive activities, like sending texts and publishing posts, saving you so much effort and time.
How does SMS automation help your business?
It is primarily about making things more convenient for you so you can focus on other tasks, but allow us to explain it in more detail.
It saves time.
Forget about manually sending SMS updates about every sale or promotion day after day. All you need to do is set it up once and let the software do the work for you. You can even use templates so you don’t have to think about what you’re going to say in the message every time.
It provides consistency.
You can be sure that your texts are going to be released at the scheduled time. For instance, if you’ve found that your target audience is most active at around 10 am on Mondays and Fridays, you can arrange to have your messages sent during that time and have a different schedule on other days.
It increases personalisation.
Automation lets you send tailored messages directly to your customers based on their behaviour. This includes sending a ‘thank you’ notification to their phones after making a purchase on your website. You can even send them greetings on their birthdays or during special holidays.
Which is the right automation tool for you?
Like how you should monitor competitor prices, you want to know what choices are out there and choose the best one for your specific needs or objectives by looking for these key features:
Ease of use: You want a tool that is easy to set up and use so you don’t waste time learning and training your team for complicated systems and interfaces.
Customisation: You also want software that allows you to personalise your campaigns, texts, and more to fit your unique voice and needs.
Integration: You also want a tool that you can seamlessly add to your existing system, so you have no worries whether it works with your eCommerce site or CRM.
By automating your marketing, you can personalise your messages, stay consistent, and save time in a way that helps your business grow.
If you are ready to take that step in freeing up your valuable time and maximising your efforts, contact us at Swift Digital today. We would be more than happy to provide you with a demo of how our SMS marketing automation platform works for your digital marketing and communication goals.
